Marketing

Follow-Up - Guerilla marketers do all in their power to intensify the relationship with caring follow-up & loving attention.  They know that once they have established a good relationship, their products or services are no longer thought of as a commodity.  Businesses that offer commodities often lose clients to competitors due to lower prices.  Businesses that form warm relationships transcend being thought of as a commodity and maintain their client relationships with service & constant contact.

Provided by: Theresa A. Martinez
President
ASAP Solutions

Internet Marketing - Don't forget the basic principals of traditional marketing and come up with innovative ways to apply them using the internet. For example: remember who your target market is. Once you know this you can design your site to cater to these individuals. This is pretty obvious but another way to utilize your target market is by connecting your site to businesses that that would share your target market and can help you reach them. Not only will this increase your link popularity but it will also help your site gain rankings on the search engines.

Provided by: Adrian Martinez
President
Web World Wizardry

Marketing File/Client File - Start a client or marketing file for your contacts. A client file will allow you to have a place to store information about your client such as office address, their birthday, their tax id numbers (if you need them), rates you have agreed upon, etc. This will save you a lot of time than trying to sort through emails looking for something they once told you. A marketing file will allow you to go back periodically and follow up with any contacts that were potential.

Provided by: Michelle T. Beaulieu
Executive Assistant
ASAP Solutions

Networking - Networking is an optimal way to get to know people & what they do. In addition, it allows others to meet you, get to know you, & what you do. With this new or continued relationship you build a trust & people are always more likely to use your services if they trust you… or feel they can trust referring you to someone they know. So, any opportunity you get… network, network, network… it can lead to many great things, if not immediately, it will pay-off in the future.

Provided by: Theresa A. Martinez
President
ASAP Solutions

Online Advertising - Investigate online advertising, this may be far less expensive than many other types of advertising – just be sure your computers and phone lines are ready to handle a big response.

Provided by: Theresa A. Martinez
President
ASAP Solutions

Personal Touch - Add a personal touch, send your clients a birthday card or holiday card. This will really set you apart in your client's mind and remind them that you see them as a person not just an income.

Provided by: Michelle T. Beaulieu
Executive Assistant
ASAP Solutions

Press Release - Submitting a Press Release may not guarantee that you will be published, but it sure helps to get your name out in front of people.

Provided by: Theresa A. Martinez
President
ASAP Solutions